As 2026 approaches, the sports industry is reaching a definitive tipping point. This summary explores the three powerhouse trends redefining the landscape: the commercial explosion of women’s sport (boasting a 60% surge in TikTok engagement), the invisible revolution of AI-driven performance, and the shift toward Gen-Z and Gen Alpha consumption habits. Discover why legacy broadcasters are scrambling to keep up with digital giants in the race for the future of play.