Influence is a global sports agency with a proven track record of harnessing the power of sport to elevate the world’s leading brands, teams and rights holders. Specialising in premium and high-tech sports, we have unrivalled expertise in Formula 1, motorsport, sailing, cycling and tennis. From the high-octane world of the Mercedes-AMG PETRONAS Formula 1 Team to the cutting-edge innovations of the America’s Cup, our work connects fans and brands with the magic of sport.