As 2026 approaches, the sports industry is reaching a definitive tipping point. This summary explores the three powerhouse trends redefining the landscape: the commercial explosion of women’s sport (boasting a 60% surge in TikTok engagement), the invisible revolution of AI-driven performance, and the shift toward Gen-Z and Gen Alpha consumption habits. Discover why legacy broadcasters are scrambling to keep up with digital giants in the race for the future of play.

The sports recovery industry is experiencing significant growth, valued at £6 billion in 2025 and projected to surpass £18 billion by 2035, fueled by a changing mindset that favors longevity and sustainable performance over the traditional "no pain, no gain" approach. Visit the full report for more information.

Artificial Intelligence is transforming sports through a dual revolution: strategic decision-making on the field and hyper-personalised fan experiences off it. From AI-assisted tactics boosting team performance to generative broadcasting reshaping engagement, the technology is redefining how sports win games, build loyalty, and drive revenue responsibly.