Toto Wolff is reportedly exploring the sale of a small part of his 33% Mercedes F1 stake, valuing the team at around $6bn—surpassing McLaren’s recent $5bn benchmark. Interest includes CrowdStrike co-founder George Kurtz, though Mercedes, Wolff and INEOS will keep current governance. The valuation boom reflects F1’s shift from niche to global entertainment, fuelled by Liberty Media, Drive to Survive and rising investor demand.