As 2026 approaches, the sports industry is reaching a definitive tipping point. This summary explores the three powerhouse trends redefining the landscape: the commercial explosion of women’s sport (boasting a 60% surge in TikTok engagement), the invisible revolution of AI-driven performance, and the shift toward Gen-Z and Gen Alpha consumption habits. Discover why legacy broadcasters are scrambling to keep up with digital giants in the race for the future of play.

From Federer’s On deal to Mbappé’s future plays – athletes becoming long-term shareholders, not short-term billboards