As 2026 approaches, the sports industry is reaching a definitive tipping point. This summary explores the three powerhouse trends redefining the landscape: the commercial explosion of women’s sport (boasting a 60% surge in TikTok engagement), the invisible revolution of AI-driven performance, and the shift toward Gen-Z and Gen Alpha consumption habits. Discover why legacy broadcasters are scrambling to keep up with digital giants in the race for the future of play.

The sports recovery industry is experiencing significant growth, valued at £6 billion in 2025 and projected to surpass £18 billion by 2035, fueled by a changing mindset that favors longevity and sustainable performance over the traditional "no pain, no gain" approach. Visit the full report for more information.